The success strategies for hybrid business model

Savanid Vatanasakdakul, Eugene Lee Boon Kiat, Joan Cooper

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

2 Citations (Scopus)


The advent of Internet technologies has impacted the way we do business. It was once believed that the Internet would bring about a business revolution and all business would be e-business. However, the revolution of the Internet has not yet turned out to be anything we once thought it would be. There is evidenced indicating that not all businesses have transformed to online business and not all consumers prefer to engage in online activities. In fact, some consumers still prefer to engage in traditional business processes. The reality is a hybrid model, which is convergence of traditional and online methods. This paper aims to analyze hybrid consumer behavior and develop a theoretical model, which serves as a guideline to better understanding hybrid consumer behavior and their needs.

Original languageEnglish
Title of host publicationDigital Communities in a Networked Society: e-Commerce, e-Business and e-Government - 3rd IFIP Conference on e-Commerce, e-Business and e-Government, I3E 2003
Place of PublicationBoston, MA; London
PublisherKluwer Academic Publishers
Number of pages12
ISBN (Print)1402077955, 9781402077951
Publication statusPublished - 2004
Event3rd IFIP Conference on e-Commerce, e-Business and e-Government, I3E 2003 - Sao Paulo, Brazil
Duration: 21 Sept 200324 Sept 2003

Publication series

NameIFIP Advances in Information and Communication Technology
ISSN (Print)18684238


Other3rd IFIP Conference on e-Commerce, e-Business and e-Government, I3E 2003
CitySao Paulo


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