The success strategies for hybrid business model

Savanid Vatanasakdakul; Eugene Lee Boon Kiat; Joan Cooper

The success strategies for hybrid business model

Savanid Vatanasakdakul, Eugene Lee Boon Kiat, Joan Cooper

Macquarie Business School

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

1 Citation (Scopus)

Abstract

The advent of Internet technologies has impacted the way we do business. It was once believed that the Internet would bring about a business revolution and all business would be e-business. However, the revolution of the Internet has not yet turned out to be anything we once thought it would be. There is evidenced indicating that not all businesses have transformed to online business and not all consumers prefer to engage in online activities. In fact, some consumers still prefer to engage in traditional business processes. The reality is a hybrid model, which is convergence of traditional and online methods. This paper aims to analyze hybrid consumer behavior and develop a theoretical model, which serves as a guideline to better understanding hybrid consumer behavior and their needs.

Original language	English
Title of host publication	Digital Communities in a Networked Society: e-Commerce, e-Business and e-Government - 3rd IFIP Conference on e-Commerce, e-Business and e-Government, I3E 2003
Place of Publication	Boston, MA; London
Publisher	Kluwer Academic Publishers
Pages	51-62
Number of pages	12
Volume	139
ISBN (Print)	1402077955, 9781402077951
Publication status	Published - 2004
Event	3rd IFIP Conference on e-Commerce, e-Business and e-Government, I3E 2003 - Sao Paulo, Brazil Duration: 21 Sep 2003 → 24 Sep 2003

Publication series

Name	IFIP Advances in Information and Communication Technology
Volume	139
ISSN (Print)	18684238

Other

Other	3rd IFIP Conference on e-Commerce, e-Business and e-Government, I3E 2003
Country/Territory	Brazil
City	Sao Paulo
Period	21/09/03 → 24/09/03

Cite this

Vatanasakdakul, S., Kiat, E. L. B., & Cooper, J. (2004). The success strategies for hybrid business model. In Digital Communities in a Networked Society: e-Commerce, e-Business and e-Government - 3rd IFIP Conference on e-Commerce, e-Business and e-Government, I3E 2003 (Vol. 139, pp. 51-62). (IFIP Advances in Information and Communication Technology; Vol. 139). Kluwer Academic Publishers.

Vatanasakdakul, Savanid ; Kiat, Eugene Lee Boon ; Cooper, Joan. / The success strategies for hybrid business model. Digital Communities in a Networked Society: e-Commerce, e-Business and e-Government - 3rd IFIP Conference on e-Commerce, e-Business and e-Government, I3E 2003. Vol. 139 Boston, MA; London : Kluwer Academic Publishers, 2004. pp. 51-62 (IFIP Advances in Information and Communication Technology).

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abstract = "The advent of Internet technologies has impacted the way we do business. It was once believed that the Internet would bring about a business revolution and all business would be e-business. However, the revolution of the Internet has not yet turned out to be anything we once thought it would be. There is evidenced indicating that not all businesses have transformed to online business and not all consumers prefer to engage in online activities. In fact, some consumers still prefer to engage in traditional business processes. The reality is a hybrid model, which is convergence of traditional and online methods. This paper aims to analyze hybrid consumer behavior and develop a theoretical model, which serves as a guideline to better understanding hybrid consumer behavior and their needs.",

author = "Savanid Vatanasakdakul and Kiat, {Eugene Lee Boon} and Joan Cooper",

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Vatanasakdakul, S, Kiat, ELB & Cooper, J 2004, The success strategies for hybrid business model. in Digital Communities in a Networked Society: e-Commerce, e-Business and e-Government - 3rd IFIP Conference on e-Commerce, e-Business and e-Government, I3E 2003. vol. 139, IFIP Advances in Information and Communication Technology, vol. 139, Kluwer Academic Publishers, Boston, MA; London, pp. 51-62, 3rd IFIP Conference on e-Commerce, e-Business and e-Government, I3E 2003, Sao Paulo, Brazil, 21/09/03.

The success strategies for hybrid business model. / Vatanasakdakul, Savanid; Kiat, Eugene Lee Boon; Cooper, Joan.

Digital Communities in a Networked Society: e-Commerce, e-Business and e-Government - 3rd IFIP Conference on e-Commerce, e-Business and e-Government, I3E 2003. Vol. 139 Boston, MA; London : Kluwer Academic Publishers, 2004. p. 51-62 (IFIP Advances in Information and Communication Technology; Vol. 139).

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

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Vatanasakdakul S, Kiat ELB, Cooper J. The success strategies for hybrid business model. In Digital Communities in a Networked Society: e-Commerce, e-Business and e-Government - 3rd IFIP Conference on e-Commerce, e-Business and e-Government, I3E 2003. Vol. 139. Boston, MA; London: Kluwer Academic Publishers. 2004. p. 51-62. (IFIP Advances in Information and Communication Technology).

The success strategies for hybrid business model

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