The success strategies for hybrid business model: Needs for hybrid consumer research

Savanid Vatanasakdakul; Eugene Lee Boon Kiat; Joan Cooper

The success strategies for hybrid business model

Needs for hybrid consumer research

Savanid Vatanasakdakul, Eugene Lee Boon Kiat, Joan Cooper

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution

Original language	English
Title of host publication	Proceedings of the third IFIP conference on e-commerce, e-business and e-government
Place of Publication	MA, USA
Publisher	Kluwer Academic Publishers
Pages	51-62
Number of pages	12
Volume	139
ISBN (Print)	1402077955
Publication status	Published - 2003
Externally published	Yes
Event	The Third IFIP Conference on E-Commerce, E-Business and E-Government (I3E 2003) - Brazil Duration: 21 Sep 2003 → 24 Sep 2003

Conference

Conference	The Third IFIP Conference on E-Commerce, E-Business and E-Government (I3E 2003)
City	Brazil
Period	21/09/03 → 24/09/03

Cite this

Vatanasakdakul, S., Kiat, E. L. B., & Cooper, J. (2003). The success strategies for hybrid business model: Needs for hybrid consumer research. In Proceedings of the third IFIP conference on e-commerce, e-business and e-government (Vol. 139, pp. 51-62). MA, USA: Kluwer Academic Publishers.

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year = "2003",

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isbn = "1402077955",

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Vatanasakdakul, S, Kiat, ELB & Cooper, J 2003, The success strategies for hybrid business model: Needs for hybrid consumer research. in Proceedings of the third IFIP conference on e-commerce, e-business and e-government. vol. 139, Kluwer Academic Publishers, MA, USA, pp. 51-62, The Third IFIP Conference on E-Commerce, E-Business and E-Government (I3E 2003), Brazil, 21/09/03.

The success strategies for hybrid business model : Needs for hybrid consumer research. / Vatanasakdakul, Savanid; Kiat, Eugene Lee Boon; Cooper, Joan.

Proceedings of the third IFIP conference on e-commerce, e-business and e-government. Vol. 139 MA, USA : Kluwer Academic Publishers, 2003. p. 51-62.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution

TY - GEN

T1 - The success strategies for hybrid business model

T2 - Needs for hybrid consumer research

AU - Vatanasakdakul, Savanid

AU - Kiat, Eugene Lee Boon

AU - Cooper, Joan

PY - 2003

Y1 - 2003

M3 - Conference proceeding contribution

SN - 1402077955

VL - 139

SP - 51

EP - 62

BT - Proceedings of the third IFIP conference on e-commerce, e-business and e-government

PB - Kluwer Academic Publishers

CY - MA, USA

ER -