The success strategies for hybrid business model

Needs for hybrid consumer research

Savanid Vatanasakdakul, Eugene Lee Boon Kiat, Joan Cooper

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationProceedings of the third IFIP conference on e-commerce, e-business and e-government
Place of PublicationMA, USA
PublisherKluwer Academic Publishers
Pages51-62
Number of pages12
Volume139
ISBN (Print)1402077955
Publication statusPublished - 2003
Externally publishedYes
EventThe Third IFIP Conference on E-Commerce, E-Business and E-Government (I3E 2003) - Brazil
Duration: 21 Sep 200324 Sep 2003

Conference

ConferenceThe Third IFIP Conference on E-Commerce, E-Business and E-Government (I3E 2003)
CityBrazil
Period21/09/0324/09/03

Cite this

Vatanasakdakul, S., Kiat, E. L. B., & Cooper, J. (2003). The success strategies for hybrid business model: Needs for hybrid consumer research. In Proceedings of the third IFIP conference on e-commerce, e-business and e-government (Vol. 139, pp. 51-62). MA, USA: Kluwer Academic Publishers.