@inproceedings{3d3f575582c14af6b26e535a6da3759f,
title = "The success strategies for hybrid business model: Needs for hybrid consumer research",
author = "Savanid Vatanasakdakul and Kiat, {Eugene Lee Boon} and Joan Cooper",
year = "2003",
language = "English",
isbn = "1402077955",
volume = "139",
pages = "51--62",
booktitle = "Proceedings of the third IFIP conference on e-commerce, e-business and e-government",
publisher = "Kluwer Academic Publishers",
address = "Netherlands",
note = "The Third IFIP Conference on E-Commerce, E-Business and E-Government (I3E 2003) ; Conference date: 21-09-2003 Through 24-09-2003",
}