The success strategies for hybrid business model: Needs for hybrid consumer research

Savanid Vatanasakdakul, Eugene Lee Boon Kiat, Joan Cooper

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

Original languageEnglish
Title of host publicationProceedings of the third IFIP conference on e-commerce, e-business and e-government
Place of PublicationMA, USA
PublisherKluwer Academic Publishers
Pages51-62
Number of pages12
Volume139
ISBN (Print)1402077955
Publication statusPublished - 2003
Externally publishedYes
EventThe Third IFIP Conference on E-Commerce, E-Business and E-Government (I3E 2003) - Brazil
Duration: 21 Sept 200324 Sept 2003

Conference

ConferenceThe Third IFIP Conference on E-Commerce, E-Business and E-Government (I3E 2003)
CityBrazil
Period21/09/0324/09/03

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