The success strategies for hybrid business model: Needs for hybrid consumer research

Savanid Vatanasakdakul; Eugene Lee Boon Kiat; Joan Cooper

The success strategies for hybrid business model: Needs for hybrid consumer research

Savanid Vatanasakdakul, Eugene Lee Boon Kiat, Joan Cooper

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Original language	English
Title of host publication	Proceedings of the third IFIP conference on e-commerce, e-business and e-government
Place of Publication	MA, USA
Publisher	Kluwer Academic Publishers
Pages	51-62
Number of pages	12
Volume	139
ISBN (Print)	1402077955
Publication status	Published - 2003
Externally published	Yes
Event	The Third IFIP Conference on E-Commerce, E-Business and E-Government (I3E 2003) - Brazil Duration: 21 Sept 2003 → 24 Sept 2003

Conference

Conference	The Third IFIP Conference on E-Commerce, E-Business and E-Government (I3E 2003)
City	Brazil
Period	21/09/03 → 24/09/03

Cite this

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title = "The success strategies for hybrid business model: Needs for hybrid consumer research",

author = "Savanid Vatanasakdakul and Kiat, {Eugene Lee Boon} and Joan Cooper",

year = "2003",

language = "English",

isbn = "1402077955",

volume = "139",

pages = "51--62",

booktitle = "Proceedings of the third IFIP conference on e-commerce, e-business and e-government",

publisher = "Kluwer Academic Publishers",

address = "Netherlands",

note = "The Third IFIP Conference on E-Commerce, E-Business and E-Government (I3E 2003) ; Conference date: 21-09-2003 Through 24-09-2003",

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Vatanasakdakul, S, Kiat, ELB & Cooper, J 2003, The success strategies for hybrid business model: Needs for hybrid consumer research. in Proceedings of the third IFIP conference on e-commerce, e-business and e-government. vol. 139, Kluwer Academic Publishers, MA, USA, pp. 51-62, The Third IFIP Conference on E-Commerce, E-Business and E-Government (I3E 2003), Brazil, 21/09/03.

The success strategies for hybrid business model: Needs for hybrid consumer research. / Vatanasakdakul, Savanid; Kiat, Eugene Lee Boon; Cooper, Joan.
Proceedings of the third IFIP conference on e-commerce, e-business and e-government. Vol. 139 MA, USA: Kluwer Academic Publishers, 2003. p. 51-62.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

TY - GEN

T1 - The success strategies for hybrid business model

T2 - The Third IFIP Conference on E-Commerce, E-Business and E-Government (I3E 2003)

AU - Vatanasakdakul, Savanid

AU - Kiat, Eugene Lee Boon

AU - Cooper, Joan

PY - 2003

Y1 - 2003

M3 - Conference proceeding contribution

SN - 1402077955

VL - 139

SP - 51

EP - 62

BT - Proceedings of the third IFIP conference on e-commerce, e-business and e-government

PB - Kluwer Academic Publishers

CY - MA, USA

Y2 - 21 September 2003 through 24 September 2003

ER -