The theory and practice of customer bonding

Francis Buttle, Rizal Ahmad, Abdullah Aldlaigan

Research output: Contribution to journalArticle

18 Citations (Scopus)
Original languageEnglish
Pages (from-to)3-27
Number of pages25
JournalJournal of Business-to-Business Marketing
Volume9
Issue number2
DOIs
Publication statusPublished - 2002
Externally publishedYes

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