The theory and practice of customer bonding

Francis Buttle, Rizal Ahmad, Abdullah Aldlaigan

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	3-27
Number of pages	25
Journal	Journal of Business-to-Business Marketing
Volume	9
Issue number	2
DOIs	https://doi.org/10.1300/J033v09n02_02
Publication status	Published - 2002
Externally published	Yes

Access to Document

@article{24f87b169c4b4dbfb3c2de42a31f803c,

title = "The theory and practice of customer bonding",

author = "Francis Buttle and Rizal Ahmad and Abdullah Aldlaigan",

year = "2002",

doi = "10.1300/J033v09n02_02",

language = "English",

volume = "9",

pages = "3--27",

journal = "Journal of Business-to-Business Marketing",

issn = "1051-712X",

publisher = "Hawthorn Press",

number = "2",

}