Volunteering is perceived as important for creating social capital and civil society, and therefore has become a fundamental part of social policies across most Western countries. In this article, we examine the involvement of governments, corporations and educational institutes in encouraging volunteering, and pinpoint their role in developing volunteering circles. Based on essential concepts presented here (volunteerability and recruitability), we develop the third-party model, and show how third parties get involved. We identify new ways in which these parties can enhance volunteering, and discuss their impact on volunteerability and recruitability. The potential negative impacts of volunteerism and ways in which these can be ameliorated are also acknowledged. Finally, issues that arise due to such involvement are also discussed, thereby offering an important contribution to social policy research in the area of volunteerism.