The Use of computer suppported analysis for interview data

a cross-cultural example from the electronic gaming industry

June St Clair Buchanan, Michael Jones

Research output: Contribution to journalConference paper

Original languageEnglish
Pages (from-to)160-169
Number of pages10
JournalProceedings of Intellectbase International Consortium
Volume8
Publication statusPublished - 2009
EventIntellectbase International Consortium - Las Vegas
Duration: 17 Dec 200919 Dec 2009

Keywords

  • qualitative analysis
  • computer assisted analysis
  • Nvivo
  • social marketing and CSR
  • gambling and stakeholders
  • legitimacy

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