Original language | English |
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Pages (from-to) | 160-169 |
Number of pages | 10 |
Journal | Proceedings of Intellectbase International Consortium |
Volume | 8 |
Publication status | Published - 2009 |
Event | Intellectbase International Consortium - Las Vegas Duration: 17 Dec 2009 → 19 Dec 2009 |
Keywords
- qualitative analysis
- computer assisted analysis
- Nvivo
- social marketing and CSR
- gambling and stakeholders
- legitimacy