| Original language | English |
|---|---|
| Pages (from-to) | 160-169 |
| Number of pages | 10 |
| Journal | Proceedings of Intellectbase International Consortium |
| Volume | 8 |
| Publication status | Published - 2009 |
| Event | Intellectbase International Consortium - Las Vegas Duration: 17 Dec 2009 → 19 Dec 2009 |
Keywords
- qualitative analysis
- computer assisted analysis
- Nvivo
- social marketing and CSR
- gambling and stakeholders
- legitimacy