Abstract
This paper identifies the management problems with the Front End Processes of New Product Development (NPD) in China. Many NPD projects in China have been unsuccessful, and moreover organizations fail to recognize opportunities for new products (BCG, 2004). Given the benefits that Quality Oriented New Product Development Tools (QONPD) such as Theory of Inventive Problem Solving (TRIZ), Design for Six Sigma (DFSS) and Quality Function Deployment (QFD) can provide to drive the opportunity recognition (OR) stage of innovation, they appear to be under-utilized. The paper will develop and test preliminary hypotheses explaining the effects of QONPD adoption in terms of opportunity recognition in NPD. Expert interviews and a longitudinal case study will be used to confirm and verify our propositions and explore the best practices of adopting QONPD for OR, building grounded theories concerning "innovating via QONPD".
| Original language | English |
|---|---|
| Title of host publication | ISQFO'07 |
| Subtitle of host publication | the 19th Symposium of QFD (2007) |
| Publisher | QFDI |
| Pages | 401-423 |
| Number of pages | 23 |
| ISBN (Print) | 1889477192 |
| Publication status | Published - 2007 |
| Event | International Symposium of Quality Function Deployment (19th : 2007) - Williamsburg, Virginia Duration: 7 Sept 2007 → 8 Sept 2007 |
Conference
| Conference | International Symposium of Quality Function Deployment (19th : 2007) |
|---|---|
| City | Williamsburg, Virginia |
| Period | 7/09/07 → 8/09/07 |
Keywords
- Quality Function Deployment (QFD)
- Theory of Inventive Problem Solving (TRIZ)
- Design for Six Sigma (DFSS)
- China
- Chinese culture
Fingerprint
Dive into the research topics of 'The Use of QFD and related quality methodologies in the fuzzy front end of new product development in China'. Together they form a unique fingerprint.Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver