The VASE scales: Measures of viewpoints about sexual embeds in advertising

Robert E. Widing*, Ronald Hoverstad, Ronald Coulter, Gene Brown

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

5 Citations (Scopus)
Original languageEnglish
Pages (from-to)3-10
Number of pages8
JournalJournal of Business Research
Issue number1
Publication statusPublished - 1991

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