The VASE scales: Measures of viewpoints about sexual embeds in advertising

Robert E. Widing; Ronald Hoverstad; Ronald Coulter; Gene Brown

doi:10.1016/0148-2963(91)90009-M

The VASE scales: Measures of viewpoints about sexual embeds in advertising

Robert E. Widing^*, Ronald Hoverstad, Ronald Coulter, Gene Brown

^*Corresponding author for this work

Macquarie Graduate School of Management

Research output: Contribution to journal › Article › peer-review

6 Citations (Scopus)

Original language	English
Pages (from-to)	3-10
Number of pages	8
Journal	Journal of Business Research
Volume	22
Issue number	1
DOIs	https://doi.org/10.1016/0148-2963(91)90009-M
Publication status	Published - 1991

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title = "The VASE scales: Measures of viewpoints about sexual embeds in advertising",

author = "Widing, {Robert E.} and Ronald Hoverstad and Ronald Coulter and Gene Brown",

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AU - Widing, Robert E.

AU - Hoverstad, Ronald

AU - Coulter, Ronald

AU - Brown, Gene

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The VASE scales: Measures of viewpoints about sexual embeds in advertising

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