The web of story across the multiple platforms of South Korea's Cheese in the Trap

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South Korean webtoons (or webcomics) initiate a web of story and culture. When adapted as films or television drama, a webtoon script takes new forms constant both to that script and to the narrative conventions of the target genre as the often slow-moving webtoon chapters are developed into extended narratives. Audiences thus engage with characters across multiple narrative formats and, as with the focus text, The Cheese in the Trap, participate in active online debate about fidelity, characterization and adapters’ decisions about reproduced webtoon content. Webtoons also frequently address social issues such as inequality and corruption within South Korea, which makes them attractive to producers of drama and film. An outcome is that each medium makes its unique contribution to social critique.
Original languageEnglish
Title of host publicationTransmedia in Asia and the Pacific
Subtitle of host publicationindustry, practice and transcultural dialogues
EditorsFilippo Gilardi, Celia Lam
Place of PublicationSingapore
PublisherPalgrave Macmillan
Number of pages24
ISBN (Electronic)9789811578571
ISBN (Print)9789811578564
Publication statusPublished - 2021

Publication series

NamePalgrave Series in Asia and Pacific Studies
PublisherPalgrave Macmillan
ISSN (Print)2662-7922
ISSN (Electronic)2662-7930


  • Webtoons
  • Adaptation
  • Cheese in the Trap
  • Gender
  • Theory of mind
  • Psychopathic characters


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