The world is our oyster.

British human geographers have disengaged themselves from the study of large areas of the world: they have become parochial and myopic in their research and teaching. This must be changed, and more work must be done on other societies, to reduce geographical ignorance within society and thereby promote world understanding. To do this, regional geography must be revived, not in its traditional focus on singular places but through the study of the unique characteristics of regions that result from the interaction of general economic processes with individual decision-making agents acting in their cultural contexts.-Author