Thinking outside the square: Business students' conceptions of creativity

Peter Petocz*, Anna Reid, Paul Taylor

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

14 Citations (Scopus)

Abstract

Creativity is an important attribute of a successful graduate of higher education, recognised by universities and employers alike. In this paper, we investigate ideas about creativity that were discussed during interviews by a group of business students at a university in Sydney, Australia. Using a phenomenographic approach, we identified three levels of conceptions of creativity, labeled Definition, Attribute, and Comprehensive, from the narrowest and most limited to the broadest and most inclusive. We discuss the characteristics of these different ways of viewing creativity and the pedagogical implications of our findings for business education (and higher education generally).

Original languageEnglish
Pages (from-to)409-416
Number of pages8
JournalCreativity Research Journal
Volume21
Issue number4
DOIs
Publication statusPublished - Oct 2009

Fingerprint Dive into the research topics of 'Thinking outside the square: Business students' conceptions of creativity'. Together they form a unique fingerprint.

Cite this