Through the eyes of Chinese: the theory of planned behaviour and Chinese consumer behaviour in relation to Australian products and services

Joanne R. Smith; Shuang Liu; Peter Liesch; Cindy Gallois; Yi Ren; Stephanie Daly

Through the eyes of Chinese: the theory of planned behaviour and Chinese consumer behaviour in relation to Australian products and services

Joanne R. Smith, Shuang Liu, Peter Liesch, Cindy Gallois, Yi Ren, Stephanie Daly

Deputy Vice-Chancellor (Research) - Office

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

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Abstract

An expanded theory of planned behaviour (TPB) model was used to examine the influence of attitudes, subjective norms, perceived behavioural control, self-identity, and past behaviour on Chinese consumers' intention to purchase Australian products and/or services. Data were obtained via an electronic survey completed by 3,171 respondents in China. Hierarchical multiple regression analyses revealed support for the ability of the expanded TPB model to predict Chinese consumers' intentions to purchase Australian products and services. Specifically, attitudes, subjective norms, perceived behavioural control, self-identity, and past behaviour all predicted purchase intentions.

Original language	English
Title of host publication	Sustainable Management and Marketing
Subtitle of host publication	ANZMAC 2009 Conference Proceedings
Editors	D. Tojib
Place of Publication	Melbourne
Publisher	ANZMAC
Pages	1-8
Number of pages	8
ISBN (Print)	1863081585
Publication status	Published - 2009
Event	Australian and New Zealand Marketing Academy Conference (2009) - Melbourne Duration: 30 Nov 2009 → 2 Dec 2009

Conference

Conference	Australian and New Zealand Marketing Academy Conference (2009)
City	Melbourne
Period	30/11/09 → 2/12/09

Keywords

attitude
behaviour
consumer
intention

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Mq-14599-Author final versionAccepted author manuscript, 100 KBLicence: Unspecified

Cite this

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title = "Through the eyes of Chinese: the theory of planned behaviour and Chinese consumer behaviour in relation to Australian products and services",

abstract = "An expanded theory of planned behaviour (TPB) model was used to examine the influence of attitudes, subjective norms, perceived behavioural control, self-identity, and past behaviour on Chinese consumers' intention to purchase Australian products and/or services. Data were obtained via an electronic survey completed by 3,171 respondents in China. Hierarchical multiple regression analyses revealed support for the ability of the expanded TPB model to predict Chinese consumers' intentions to purchase Australian products and services. Specifically, attitudes, subjective norms, perceived behavioural control, self-identity, and past behaviour all predicted purchase intentions.",

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author = "Smith, {Joanne R.} and Shuang Liu and Peter Liesch and Cindy Gallois and Yi Ren and Stephanie Daly",

year = "2009",

language = "English",

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pages = "1--8",

editor = "D. Tojib",

booktitle = "Sustainable Management and Marketing",

publisher = "ANZMAC",

note = "Australian and New Zealand Marketing Academy Conference (2009) ; Conference date: 30-11-2009 Through 02-12-2009",

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Smith, JR, Liu, S, Liesch, P, Gallois, C, Ren, Y & Daly, S 2009, Through the eyes of Chinese: the theory of planned behaviour and Chinese consumer behaviour in relation to Australian products and services. in D Tojib (ed.), Sustainable Management and Marketing: ANZMAC 2009 Conference Proceedings. ANZMAC, Melbourne, pp. 1-8, Australian and New Zealand Marketing Academy Conference (2009), Melbourne, 30/11/09.

Through the eyes of Chinese: the theory of planned behaviour and Chinese consumer behaviour in relation to Australian products and services. / Smith, Joanne R.; Liu, Shuang; Liesch, Peter et al.
Sustainable Management and Marketing: ANZMAC 2009 Conference Proceedings. ed. / D. Tojib. Melbourne: ANZMAC, 2009. p. 1-8.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

TY - GEN

T1 - Through the eyes of Chinese

T2 - Australian and New Zealand Marketing Academy Conference (2009)

AU - Smith, Joanne R.

AU - Liu, Shuang

AU - Liesch, Peter

AU - Gallois, Cindy

AU - Ren, Yi

AU - Daly, Stephanie

PY - 2009

Y1 - 2009

N2 - An expanded theory of planned behaviour (TPB) model was used to examine the influence of attitudes, subjective norms, perceived behavioural control, self-identity, and past behaviour on Chinese consumers' intention to purchase Australian products and/or services. Data were obtained via an electronic survey completed by 3,171 respondents in China. Hierarchical multiple regression analyses revealed support for the ability of the expanded TPB model to predict Chinese consumers' intentions to purchase Australian products and services. Specifically, attitudes, subjective norms, perceived behavioural control, self-identity, and past behaviour all predicted purchase intentions.

AB - An expanded theory of planned behaviour (TPB) model was used to examine the influence of attitudes, subjective norms, perceived behavioural control, self-identity, and past behaviour on Chinese consumers' intention to purchase Australian products and/or services. Data were obtained via an electronic survey completed by 3,171 respondents in China. Hierarchical multiple regression analyses revealed support for the ability of the expanded TPB model to predict Chinese consumers' intentions to purchase Australian products and services. Specifically, attitudes, subjective norms, perceived behavioural control, self-identity, and past behaviour all predicted purchase intentions.

KW - attitude

KW - behaviour

KW - consumer

KW - intention

M3 - Conference proceeding contribution

SN - 1863081585

SP - 1

EP - 8

BT - Sustainable Management and Marketing

A2 - Tojib, D.

PB - ANZMAC

CY - Melbourne

Y2 - 30 November 2009 through 2 December 2009

ER -

Through the eyes of Chinese: the theory of planned behaviour and Chinese consumer behaviour in relation to Australian products and services

Abstract

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Keywords

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