Tipsy on multilingualism?!

Research output: Contribution to Newspaper/Magazine/WebsiteWebsite contribution

1 Downloads (Pure)

Abstract

English-speaking countries have a poor track record when it comes to language learning. Educators in Australia, the UK and the USA regularly bemoan that fact and call for a change in language policy to strengthen the learning of languages other than English. One of their key arguments is economic: language learning is good for the economy, or so we are told. The basic argument goes like this: being monolingual in English is ok for buying as everyone in the world is learning English anyways but it’s not so great for selling. Marketing 101 says that you want to address your customer in their language. As a general line of reasoning this makes a lot of sense. However, the devil is, as always, in the detail. I’m intrigued by the fact that in Australia wine-marketing has become the example de jour.
Original languageEnglish
Specialist publicationLanguage on the move
PublisherLanguage on the move
Publication statusPublished - 21 Feb 2010

Bibliographical note

Version archived for private and non-commercial use with the permission of the author/s and according to publisher conditions. For further rights please contact the publisher.

Keywords

  • 200401 applied linguistics and educational linguistics
  • 200405 language in culture and society (sociolinguistics)

Fingerprint Dive into the research topics of 'Tipsy on multilingualism?!'. Together they form a unique fingerprint.

  • Cite this