To attach or not to attach? That is the consuming question

Jan Brace-Govan, Mark Gabbott

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

Original languageEnglish
Title of host publicationAcademy of Marketing Conference London
EditorsJohn Egan, Paul Baines
Place of PublicationLondon
PublisherMiddlesex University Press
Number of pages13
ISBN (Print)1904750494
Publication statusPublished - 2006
Externally publishedYes
EventAcademy of Marketing Conference (2006) - London
Duration: 4 Jul 20066 Jul 2006


ConferenceAcademy of Marketing Conference (2006)

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