To attach or not to attach? That is the consuming question

Jan Brace-Govan, Mark Gabbott

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationAcademy of Marketing Conference London
EditorsJohn Egan, Paul Baines
Place of PublicationLondon
PublisherMiddlesex University Press
Number of pages13
ISBN (Print)1904750494
Publication statusPublished - 2006
Externally publishedYes
EventAcademy of Marketing Conference (2006) - London
Duration: 4 Jul 20066 Jul 2006


ConferenceAcademy of Marketing Conference (2006)

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