To attach or not to attach? That is the consuming question

Jan Brace-Govan, Mark Gabbott

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Original language	English
Title of host publication	Academy of Marketing Conference London
Editors	John Egan, Paul Baines
Place of Publication	London
Publisher	Middlesex University Press
Number of pages	13
ISBN (Print)	1904750494
Publication status	Published - 2006
Externally published	Yes
Event	Academy of Marketing Conference (2006) - London Duration: 4 Jul 2006 → 6 Jul 2006

Conference	Academy of Marketing Conference (2006)
City	London
Period	4/07/06 → 6/07/06

Cite this

@inproceedings{935c65f85915458385e8b3981ebb6614,

title = "To attach or not to attach? That is the consuming question",

author = "Jan Brace-Govan and Mark Gabbott",

year = "2006",

language = "English",

isbn = "1904750494",

editor = "John Egan and Paul Baines",

booktitle = "Academy of Marketing Conference London",

publisher = "Middlesex University Press",

note = "Academy of Marketing Conference (2006) ; Conference date: 04-07-2006 Through 06-07-2006",

}

TY - GEN

T1 - To attach or not to attach? That is the consuming question

AU - Brace-Govan, Jan

AU - Gabbott, Mark

PY - 2006

Y1 - 2006

M3 - Conference proceeding contribution

SN - 1904750494

BT - Academy of Marketing Conference London

A2 - Egan, John

A2 - Baines, Paul

PB - Middlesex University Press

CY - London

T2 - Academy of Marketing Conference (2006)

Y2 - 4 July 2006 through 6 July 2006

ER -