Abstract
This study examines the impact of two environmental factors on the tobacco purchase and consumption behaviour of smokers intending to quit. The results show that intending quitters are more likely to smoke if, in their immediate vicinity, there are 1) others smoking and 2) cigarettes for sale. Certain retail outlet types also appear to be disproportionately used by intending quitters.
| Original language | English |
|---|---|
| Title of host publication | Developments in marketing science |
| Subtitle of host publication | proceedings of the 2008 Annual Conference of the Academy of Marketing |
| Editors | Leroy Robinson |
| Place of Publication | Vancouver, Canada |
| Publisher | Academny of Marketing Science |
| Pages | 87-91 |
| Number of pages | 5 |
| ISBN (Print) | 9780939783304 |
| Publication status | Published - 2008 |
| Event | Academy of Marketing Science Conference - Vancouver, Canada Duration: 28 May 2008 → 31 May 2008 |
Conference
| Conference | Academy of Marketing Science Conference |
|---|---|
| City | Vancouver, Canada |
| Period | 28/05/08 → 31/05/08 |