Toward a theory of behavioral contagion

Ladd Wheeler*

*Corresponding author for this work

Research output: Contribution to journalArticle

112 Citations (Scopus)

Abstract

Behavioral contagion is defined operationally and is contrasted with conformity, imitation, social pressures, and social facilitation. Experiments dealing with contagion are reviewed and theoretical statements derived from this review. The basic theoretical argument is that the lowering of the avoidance gradient in an approach-avoidance conflict is essential to the occurrence of contagion. (2 p. ref.) (PsycINFO Database Record (c) 2006 APA, all rights reserved).

Original languageEnglish
Pages (from-to)179-192
Number of pages14
JournalPsychological Review
Volume73
Issue number2
DOIs
Publication statusPublished - Mar 1966
Externally publishedYes

Keywords

  • CONFORMITY, BEHAVIORAL CONTAGION, & IMITATION & SOCIAL PRESSURE
  • IMITATION, BEHAVIORAL CONTAGION, & CONFORMITY & SOCIAL PRESSURE
  • SOCIAL INFLUENCE, BEHAVIORAL CONTAGION & CONFORMITY & IMITATION

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