Toward a theory of behavioral contagion

Ladd Wheeler

doi:10.1037/h0023023

Toward a theory of behavioral contagion

Ladd Wheeler^*

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

179 Citations (Scopus)

Abstract

Behavioral contagion is defined operationally and is contrasted with conformity, imitation, social pressures, and social facilitation. Experiments dealing with contagion are reviewed and theoretical statements derived from this review. The basic theoretical argument is that the lowering of the avoidance gradient in an approach-avoidance conflict is essential to the occurrence of contagion. (2 p. ref.) (PsycINFO Database Record (c) 2006 APA, all rights reserved).

Original language	English
Pages (from-to)	179-192
Number of pages	14
Journal	Psychological Review
Volume	73
Issue number	2
DOIs	https://doi.org/10.1037/h0023023
Publication status	Published - Mar 1966
Externally published	Yes

Keywords

CONFORMITY, BEHAVIORAL CONTAGION, & IMITATION & SOCIAL PRESSURE
IMITATION, BEHAVIORAL CONTAGION, & CONFORMITY & SOCIAL PRESSURE
SOCIAL INFLUENCE, BEHAVIORAL CONTAGION & CONFORMITY & IMITATION

Access to Document

10.1037/h0023023

Cite this

@article{1b50938e22134555b02f07366cbd9492,

title = "Toward a theory of behavioral contagion",

abstract = "Behavioral contagion is defined operationally and is contrasted with conformity, imitation, social pressures, and social facilitation. Experiments dealing with contagion are reviewed and theoretical statements derived from this review. The basic theoretical argument is that the lowering of the avoidance gradient in an approach-avoidance conflict is essential to the occurrence of contagion. (2 p. ref.) (PsycINFO Database Record (c) 2006 APA, all rights reserved).",

keywords = "CONFORMITY, BEHAVIORAL CONTAGION, & IMITATION & SOCIAL PRESSURE, IMITATION, BEHAVIORAL CONTAGION, & CONFORMITY & SOCIAL PRESSURE, SOCIAL INFLUENCE, BEHAVIORAL CONTAGION & CONFORMITY & IMITATION",

author = "Ladd Wheeler",

year = "1966",

month = mar,

doi = "10.1037/h0023023",

language = "English",

volume = "73",

pages = "179--192",

journal = "Psychological Review",

issn = "0033-295X",

publisher = "American Psychological Association Inc.",

number = "2",

}

TY - JOUR

T1 - Toward a theory of behavioral contagion

AU - Wheeler, Ladd

PY - 1966/3

Y1 - 1966/3

N2 - Behavioral contagion is defined operationally and is contrasted with conformity, imitation, social pressures, and social facilitation. Experiments dealing with contagion are reviewed and theoretical statements derived from this review. The basic theoretical argument is that the lowering of the avoidance gradient in an approach-avoidance conflict is essential to the occurrence of contagion. (2 p. ref.) (PsycINFO Database Record (c) 2006 APA, all rights reserved).

AB - Behavioral contagion is defined operationally and is contrasted with conformity, imitation, social pressures, and social facilitation. Experiments dealing with contagion are reviewed and theoretical statements derived from this review. The basic theoretical argument is that the lowering of the avoidance gradient in an approach-avoidance conflict is essential to the occurrence of contagion. (2 p. ref.) (PsycINFO Database Record (c) 2006 APA, all rights reserved).

KW - CONFORMITY, BEHAVIORAL CONTAGION, & IMITATION & SOCIAL PRESSURE

KW - IMITATION, BEHAVIORAL CONTAGION, & CONFORMITY & SOCIAL PRESSURE

KW - SOCIAL INFLUENCE, BEHAVIORAL CONTAGION & CONFORMITY & IMITATION

UR - http://www.scopus.com/inward/record.url?scp=0001022483&partnerID=8YFLogxK

U2 - 10.1037/h0023023

DO - 10.1037/h0023023

M3 - Article

AN - SCOPUS:0001022483

SN - 0033-295X

VL - 73

SP - 179

EP - 192

JO - Psychological Review

JF - Psychological Review

IS - 2

ER -

Toward a theory of behavioral contagion

Abstract

Keywords

Access to Document

Other files and links

Fingerprint

Cite this