Toward a theory of behavioral contagion

Ladd Wheeler

Research output: Contribution to journalArticleResearchpeer-review

Abstract

Behavioral contagion is defined operationally and is contrasted with conformity, imitation, social pressures, and social facilitation. Experiments dealing with contagion are reviewed and theoretical statements derived from this review. The basic theoretical argument is that the lowering of the avoidance gradient in an approach-avoidance conflict is essential to the occurrence of contagion. (2 p. ref.) (PsycINFO Database Record (c) 2006 APA, all rights reserved).

LanguageEnglish
Pages179-192
Number of pages14
JournalPsychological Review
Volume73
Issue number2
DOIs
Publication statusPublished - Mar 1966
Externally publishedYes

Fingerprint

Social Conformity
Social Facilitation
Pressure
Conflict (Psychology)
Contagion
Avoidance

Keywords

  • CONFORMITY, BEHAVIORAL CONTAGION, & IMITATION & SOCIAL PRESSURE
  • IMITATION, BEHAVIORAL CONTAGION, & CONFORMITY & SOCIAL PRESSURE
  • SOCIAL INFLUENCE, BEHAVIORAL CONTAGION & CONFORMITY & IMITATION

Cite this

Wheeler, Ladd. / Toward a theory of behavioral contagion. In: Psychological Review. 1966 ; Vol. 73, No. 2. pp. 179-192.
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Toward a theory of behavioral contagion. / Wheeler, Ladd.

In: Psychological Review, Vol. 73, No. 2, 03.1966, p. 179-192.

Research output: Contribution to journalArticleResearchpeer-review

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