Toward an institutional perspective of attribution, legitimacy judgment, and trust erosion during an industry-wide crisis: An abstract

Shijiao Chen, John G. Knight, Hongzhi Gao, Damien Mather

Research output: Chapter in Book/Report/Conference proceedingConference abstractpeer-review

Original languageEnglish
Title of host publicationMarketing transformation : marketing practice in an ever changing world
Subtitle of host publicationproceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
EditorsP. Rossi, N. Krey
Place of PublicationCham
Number of pages2
ISBN (Electronic)9783319687506
ISBN (Print)9783319687490
Publication statusPublished - 2017
Externally publishedYes

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165

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