Towards a comprehensive understanding of attention bias in choice process

Yi Li, Selin Atalay

Research output: Chapter in Book/Report/Conference proceedingConference abstract


Process tracing research has established an attention bias—the chosen option is looked at more during the choice process with conflicting views on when the attention bias emerges. Using eye tracking methodology, the current project demonstrates when and how the attention bias emerges under a three-stage choice process framework.
Original languageEnglish
Title of host publicationNorth American advances in consumer research
EditorsKristin Diehl, Carolyn Yoon
Place of PublicationDuluth, Minnesota
PublisherAssociation for Consumer Research
Number of pages1
Publication statusPublished - 2015
Externally publishedYes


Dive into the research topics of 'Towards a comprehensive understanding of attention bias in choice process'. Together they form a unique fingerprint.

Cite this