Process tracing research has established an attention bias—the chosen option is looked at more during the choice process with conflicting views on when the attention bias emerges. Using eye tracking methodology, the current project demonstrates when and how the attention bias emerges under a three-stage choice process framework.
|Title of host publication||North American advances in consumer research|
|Editors||Kristin Diehl, Carolyn Yoon|
|Place of Publication||Duluth, Minnesota|
|Publisher||Association for Consumer Research|
|Number of pages||1|
|Publication status||Published - 2015|