Towards a comprehensive understanding of attention bias in choice process

Yi Li; Selin Atalay

Towards a comprehensive understanding of attention bias in choice process

Yi Li, Selin Atalay

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract

Abstract

Process tracing research has established an attention bias—the chosen option is looked at more during the choice process with conflicting views on when the attention bias emerges. Using eye tracking methodology, the current project demonstrates when and how the attention bias emerges under a three-stage choice process framework.

Original language	English
Title of host publication	North American advances in consumer research
Editors	Kristin Diehl, Carolyn Yoon
Place of Publication	Duluth, Minnesota
Publisher	Association for Consumer Research
Pages	796
Number of pages	1
Volume	43
Publication status	Published - 2015
Externally published	Yes

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http://www.acrwebsite.org/volumes/1019115/volumes/v43/NA-43Licence: Unspecified

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title = "Towards a comprehensive understanding of attention bias in choice process",

abstract = "Process tracing research has established an attention bias—the chosen option is looked at more during the choice process with conflicting views on when the attention bias emerges. Using eye tracking methodology, the current project demonstrates when and how the attention bias emerges under a three-stage choice process framework.",

author = "Yi Li and Selin Atalay",

year = "2015",

language = "English",

volume = "43",

pages = "796",

editor = "Kristin Diehl and Carolyn Yoon",

booktitle = "North American advances in consumer research",

publisher = "Association for Consumer Research",

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TY - CHAP

T1 - Towards a comprehensive understanding of attention bias in choice process

AU - Li, Yi

AU - Atalay, Selin

PY - 2015

Y1 - 2015

N2 - Process tracing research has established an attention bias—the chosen option is looked at more during the choice process with conflicting views on when the attention bias emerges. Using eye tracking methodology, the current project demonstrates when and how the attention bias emerges under a three-stage choice process framework.

AB - Process tracing research has established an attention bias—the chosen option is looked at more during the choice process with conflicting views on when the attention bias emerges. Using eye tracking methodology, the current project demonstrates when and how the attention bias emerges under a three-stage choice process framework.

M3 - Conference abstract

VL - 43

SP - 796

BT - North American advances in consumer research

A2 - Diehl, Kristin

A2 - Yoon, Carolyn

PB - Association for Consumer Research

CY - Duluth, Minnesota

ER -

Towards a comprehensive understanding of attention bias in choice process

Abstract

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