Towards an efficient sales pitch with the Web of Things

Sujith Samuel Mathew, Yacine Atif, Quan Z. Sheng, Zakaria Maamar

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

2 Citations (Scopus)


New innovations in the Web of Things (WoT) and the use of the social Web in business scenarios are paving the path for 'real-world commodities' or things to inherently sell themselves to potential customers on the Web. An important challenge to realize this vision of personalized sales initiated by things is the adoption of massive instances of potential things into the virtual world. We show in this paper how this issue is alleviated by creating community of things. We describe how the presentation of things on the Web as Web Smart things supports such synergies. We also describe how a cluster of things represented as Ambient Spaces (AS) increases the possibility of identifying potential customers on the social Web. The community framework is used to drive things into populating the Web to reach relevant customer profiles leading to friendships with things and people, which could nurture future adoptions and purchase opportunities. Hence, these social relationships between people and physical commodities are exploited to elevate their value, promote adoption and induce an opportunistic commercial transaction. 

Original languageEnglish
Title of host publicationICEBE 2013
Subtitle of host publicationProceedings of 2013 IEEE 10th International Conference on e-Business Engineering
EditorsAnne James, Xiang Fei, Kuo-Ming Chao, Jen-Yao Chung
Place of PublicationPiscataway, NJ
PublisherInstitute of Electrical and Electronics Engineers (IEEE)
Number of pages8
ISBN (Print)9780769551111
Publication statusPublished - 2013
Externally publishedYes
Event2013 IEEE 10th International Conference on e-Business Engineering, ICEBE 2013 - Coventry, United Kingdom
Duration: 11 Sep 201313 Sep 2013


Other2013 IEEE 10th International Conference on e-Business Engineering, ICEBE 2013
CountryUnited Kingdom


  • Community of things
  • Emergent semantics
  • Social Web of Things
  • Web of Things


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