Trade-offs in Stakeholder Orientation

Customer versus Employee Focus

Y Tsarenko, F Mavondo, Thomas Mark Gabbott

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationWorldwide marketing?
Subtitle of host publicationproceedings of the 33rd EMAC Conference
Place of PublicationMurcia, Spain
PublisherUniversidad de Murcia, Servicio de Publicaciones
Pages962-970
Number of pages9
ISBN (Print)8483714647
Publication statusPublished - 2004
Externally publishedYes
Event33rd European Academy of Marketing Conference (EMAC 2004) - Murcia, Spain
Duration: 18 May 200421 May 2004

Conference

Conference33rd European Academy of Marketing Conference (EMAC 2004)
CityMurcia, Spain
Period18/05/0421/05/04

Cite this

Tsarenko, Y., Mavondo, F., & Gabbott, T. M. (2004). Trade-offs in Stakeholder Orientation: Customer versus Employee Focus. In Worldwide marketing?: proceedings of the 33rd EMAC Conference (pp. 962-970). Murcia, Spain: Universidad de Murcia, Servicio de Publicaciones.