Trade-offs in Stakeholder Orientation: Customer versus Employee Focus

Y Tsarenko, F Mavondo, Thomas Mark Gabbott

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Original language	English
Title of host publication	Worldwide marketing?
Subtitle of host publication	proceedings of the 33rd EMAC Conference
Place of Publication	Murcia, Spain
Publisher	Universidad de Murcia, Servicio de Publicaciones
Pages	962-970
Number of pages	9
ISBN (Print)	8483714647
Publication status	Published - 2004
Externally published	Yes
Event	33rd European Academy of Marketing Conference (EMAC 2004) - Murcia, Spain Duration: 18 May 2004 → 21 May 2004

Conference	33rd European Academy of Marketing Conference (EMAC 2004)
City	Murcia, Spain
Period	18/05/04 → 21/05/04

Cite this

@inproceedings{3acbd7b4b2764431b0462d81f8ca613c,

title = "Trade-offs in Stakeholder Orientation: Customer versus Employee Focus",

author = "Y Tsarenko and F Mavondo and Gabbott, {Thomas Mark}",

year = "2004",

language = "English",

isbn = "8483714647",

pages = "962--970",

booktitle = "Worldwide marketing?",

publisher = "Universidad de Murcia, Servicio de Publicaciones",

note = "33rd European Academy of Marketing Conference (EMAC 2004) ; Conference date: 18-05-2004 Through 21-05-2004",

}

Trade-offs in Stakeholder Orientation: Customer versus Employee Focus. / Tsarenko, Y; Mavondo, F; Gabbott, Thomas Mark.
Worldwide marketing?: proceedings of the 33rd EMAC Conference. Murcia, Spain: Universidad de Murcia, Servicio de Publicaciones, 2004. p. 962-970.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

TY - GEN

T1 - Trade-offs in Stakeholder Orientation

T2 - 33rd European Academy of Marketing Conference (EMAC 2004)

AU - Tsarenko, Y

AU - Mavondo, F

AU - Gabbott, Thomas Mark

PY - 2004

Y1 - 2004

M3 - Conference proceeding contribution

SN - 8483714647

SP - 962

EP - 970

BT - Worldwide marketing?

PB - Universidad de Murcia, Servicio de Publicaciones

CY - Murcia, Spain

Y2 - 18 May 2004 through 21 May 2004

ER -