Transacting on the internet: a qualitative and quantitative exploration of trust, brand equity and purchase guarantee

Lawrence Ang; Boon-Chye Lee

Transacting on the internet: a qualitative and quantitative exploration of trust, brand equity and purchase guarantee

Lawrence Ang, Boon-Chye Lee

Macquarie Graduate School of Management

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Original language	English
Title of host publication	ANZMAC 2000 Conference, Visionary Marketing for the 21st Century
Subtitle of host publication	Facing the Challenge
Editors	Aron O'Cass
Place of Publication	Queensland, Australia
Publisher	Griffith University, Australia
Pages	29-33
Number of pages	5
ISBN (Print)	0868579785
Publication status	Published - 2000
Event	ANZMAC 2000 Conference, Visionary Marketing for the 21st Century: Facing the Challenge - Griffith University, Australia Duration: 28 Nov 2000 → 1 Dec 2000

Conference

Conference	ANZMAC 2000 Conference, Visionary Marketing for the 21st Century: Facing the Challenge
City	Griffith University, Australia
Period	28/11/00 → 1/12/00

Cite this

@inproceedings{13cd0a10a9d845d1a68d386d65a53293,

title = "Transacting on the internet: a qualitative and quantitative exploration of trust, brand equity and purchase guarantee",

author = "Lawrence Ang and Boon-Chye Lee",

year = "2000",

language = "English",

isbn = "0868579785",

pages = "29--33",

editor = "Aron O'Cass",

booktitle = "ANZMAC 2000 Conference, Visionary Marketing for the 21st Century",

publisher = "Griffith University, Australia",

note = "ANZMAC 2000 Conference, Visionary Marketing for the 21st Century: Facing the Challenge ; Conference date: 28-11-2000 Through 01-12-2000",

}

Ang, L & Lee, B-C 2000, Transacting on the internet: a qualitative and quantitative exploration of trust, brand equity and purchase guarantee. in A O'Cass (ed.), ANZMAC 2000 Conference, Visionary Marketing for the 21st Century: Facing the Challenge. Griffith University, Australia, Queensland, Australia, pp. 29-33, ANZMAC 2000 Conference, Visionary Marketing for the 21st Century: Facing the Challenge, Griffith University, Australia, 28/11/00.

Transacting on the internet : a qualitative and quantitative exploration of trust, brand equity and purchase guarantee. / Ang, Lawrence; Lee, Boon-Chye.

ANZMAC 2000 Conference, Visionary Marketing for the 21st Century: Facing the Challenge. ed. / Aron O'Cass. Queensland, Australia : Griffith University, Australia, 2000. p. 29-33.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

TY - GEN

T1 - Transacting on the internet

T2 - ANZMAC 2000 Conference, Visionary Marketing for the 21st Century: Facing the Challenge

AU - Ang, Lawrence

AU - Lee, Boon-Chye

PY - 2000

Y1 - 2000

M3 - Conference proceeding contribution

SN - 0868579785

SP - 29

EP - 33

BT - ANZMAC 2000 Conference, Visionary Marketing for the 21st Century

A2 - O'Cass, Aron

PB - Griffith University, Australia

CY - Queensland, Australia

Y2 - 28 November 2000 through 1 December 2000

ER -