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a qualitative and quantitative exploration of trust, brand equity and purchase guarantee

Lawrence Ang, Boon-Chye Lee

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationANZMAC 2000 Conference, Visionary Marketing for the 21st Century
Subtitle of host publicationFacing the Challenge
EditorsAron O'Cass
Place of PublicationQueensland, Australia
PublisherGriffith University, Australia
Pages29-33
Number of pages5
ISBN (Print)0868579785
Publication statusPublished - 2000
EventANZMAC 2000 Conference, Visionary Marketing for the 21st Century: Facing the Challenge - Griffith University, Australia
Duration: 28 Nov 20001 Dec 2000

Conference

ConferenceANZMAC 2000 Conference, Visionary Marketing for the 21st Century: Facing the Challenge
CityGriffith University, Australia
Period28/11/001/12/00

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