Transcultural transmedia media mix

Bronwin Patrickson, Sherman Young

Research output: Contribution to journalArticlepeer-review


In this article the author discusses the America's entertainment media and examines the mutual influence of Japan and America's entertainment media. It states that transmedia storytelling has incorporated media mix techniques such as cross referenced content and serialization. It further mentions social and industrial influence of participatory culture in America.
Original languageEnglish
Pages (from-to)43-65
Number of pages23
JournalJAST : Journal of American studies of Turkey
Issue number33-34
Publication statusPublished - 2013


Dive into the research topics of 'Transcultural transmedia media mix'. Together they form a unique fingerprint.

Cite this