Transforming the utility of IC narrative: an interventionist and strategic approach

The purpose of this paper is to examine, by way of a case study, the use of IC narrative in the development of a strategic plan for the Sydney Conservatorium of Music, a Faculty of the University of Sydney. The use of IC narrative in this case provides insight into the utility of IC to communicate the strategic intentions of an organisation and the initiatives required to carry it out. This paper makes a contribution to IC knowledge and practice by demonstrating how the utilisation of IC narrative in conjunction with an interpretive research approach in a particular organisation highlights the emic and etic interplay that is required to develop and articulate an IC strategy. Further, it provides an example of how value creation in an organisation can be communicated to its stakeholders and how the use of IC narrative transcends the use of contemporary accounting and IC reporting frameworks.