Transparency, Does it Help or Hurt? Examining The Effect of AI Voice Assistant Disclosure on Consumers’ Behavior and Privacy Sensitivity

Anamul Hoque; Muhammad Ismail Hossain; Jun Yao; Nasrin Akter

Transparency, Does it Help or Hurt? Examining The Effect of AI Voice Assistant Disclosure on Consumers’ Behavior and Privacy Sensitivity

Anamul Hoque^*, Muhammad Ismail Hossain, Jun Yao, Nasrin Akter

^*Corresponding author for this work

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review

Original language	English
Title of host publication	2026 AMA Marketing and Public Policy Conference
Place of Publication	Ontario
Publication status	Accepted/In press - 2026

Cite this

@inbook{b608f01b2d484031918bc19031a7ea0c,

title = "Transparency, Does it Help or Hurt? Examining The Effect of AI Voice Assistant Disclosure on Consumers{\textquoteright} Behavior and Privacy Sensitivity",

author = "Anamul Hoque and Hossain, \{Muhammad Ismail\} and Jun Yao and Nasrin Akter",

year = "2026",

language = "English",

booktitle = "2026 AMA Marketing and Public Policy Conference",

}