Triangulation of online and offline measures of processing and reception in AVT

Jan Kruger, Stephen Doherty

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    1 Citation (Scopus)

    Abstract

    This chapter reviews methodologies for investigating the cognitive processing of audiovisual translation products using the triangulation of physiological, psychometric and performance measures. It also provides an analysis of the strengths and limitations of these measures to offer a synthesis of what has been achieved in this field and what remains to be developed. Such triangulation faces many challenges and rewards related to conducting interdisciplinary research that combines tightly-controlled experimental research with real-world, ecologically valid studies. Hence, the discussion emphasises the importance of both borrowing methods from other disciplines, and employing them effectively to add value to the study of film. We call for increased quality and integrity in AVT research to resolve questions on the cognitive processing and reception of AVT products.
    Original languageEnglish
    Title of host publicationReception studies and audiovisual translation
    EditorsElena Di Giovanni, Yves Gambier
    Place of PublicationLondon
    PublisherJohn Benjamins
    Chapter5
    Pages91-109
    Number of pages19
    ISBN (Electronic)9789027263933
    ISBN (Print)9789027200938
    DOIs
    Publication statusPublished - 2018

    Publication series

    NameBenjamins Translation Library (BTL)
    Volume141
    ISSN (Print)0929-7316

    Keywords

    • eye tracking
    • AVT
    • EEG
    • triangulation
    • post-hoc measures
    • Triangulation
    • Post-hoc measures
    • Eye tracking

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