Trust in electronic markets, A review and synthesis of theories

Marzieh Soleimani, Alireza Amrollahi

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review


Electronic markets have grown substantially, and they are considered as a significant form of retail. Despite this growth, the lack of physical transactions between different parties as well as concerns about the privacy of users and the security of transactions has led to a decline in users’ trust in these platforms. This deficiency has motivated many researchers to study the concept of trust in the e-commerce environment. In this paper, we have created a comprehensive and up-to-date framework that synthesises the findings of the previous studies. To achieve this aim, we use a systematic literature review method. We searched 17 top-ranked information systems journals and conferences and reviewed the resultant pool of 127 papers. Beyond investigating the antecedents and consequences of trust in e-commerce, we reviewed the theoretical basis used in the literature. The study concludes with implications of the literature for practice and a critical agenda for future research.
Original languageEnglish
Title of host publicationACIS 2020: Navigating Our Digital Future, He waka eke noa - We are all in this together
Subtitle of host publicationProceedings of the 31st Australasian Conference on Information Systems
Place of PublicationOnline
Number of pages12
Publication statusPublished - 2020
EventAustralasian Conference on Information Systems (31st : 2020) - Victoria University of Wellington, Wellington, New Zealand
Duration: 1 Dec 20204 Dec 2020


ConferenceAustralasian Conference on Information Systems (31st : 2020)
Abbreviated titleACIS
Country/TerritoryNew Zealand
Internet address


  • Trust
  • Electronic Commerce
  • Online Shopping
  • Systematic Literature Review


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