Trust modeling for blockchain-based wearable data market

Wearable devices continuously produce physiological data that can provide individuals critical information about their daily routine or fitness level in combination with their smartphones without requiring manual calculations or maintaining log-books. Real-time participant-generated data can enable large scale observational studies of health conditions, provide better insights into medical conditions of individuals and streamline clinical trial processes in medical research. However, privacy is a major concern for health data and there can be a lack of trust among different parties in the health data collection process. In addition, individuals often do not have sufficient control over the sharing of their data from the wearable devices. The lack of control, trust and privacy are key barriers to research participants being prepared to share their personal data from wearable devices. In this work, we propose a trust model to overcome the trust deficit among different parties. Then, we present a reference system architecture, rooted on the developed trust model, that provides incentive for individuals to securely share their health data through a data marketplace. By encouraging individuals to share their real-time health data, researchers will have access to large data sets at low cost.