Trust relationship modelling in E-commerce-based social network

Zaobin Gan*, Juxia He, Qian Ding, Vijay Varadharajan

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

8 Citations (Scopus)

Abstract

In multi-agent-based e-commerce environments, like a social network, it is critical for buying agents to build trust with the selling agents in the virtual E-marketplaces so as to mitigate the possible harm inflicted by any dishonest sellers. However, traditional approaches for establishing trust in the physical world can no longer be used. This paper introduces a graphical representation approach to uncover the existing social trust network in the virtual E-marketplaces. Firstly, it presents some notations of the graphical description approach. Secondly it discusses how to reconstruct the trust network in terms of the trust commonsense in people's daily life.

Original languageEnglish
Title of host publication2009 International Conference on Computational Intelligence and Security
EditorsLisa O’Conner
Place of PublicationPiscataway, NJ
PublisherInstitute of Electrical and Electronics Engineers (IEEE)
Pages206-210
Number of pages5
Volume1
ISBN (Electronic)9781424454129
ISBN (Print)9780769539317, 9781424454112
DOIs
Publication statusPublished - Dec 2009
Event2009 International Conference on Computational Intelligence and Security, CIS - 2009 - Beijing, China
Duration: 11 Dec 200914 Dec 2009

Other

Other2009 International Conference on Computational Intelligence and Security, CIS - 2009
CountryChina
CityBeijing
Period11/12/0914/12/09

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