Turning marketing information into action

Julian de Meyrick

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMarketing
Subtitle of host publicationthe core
EditorsRoger A. Kerin, Steven William Hartley, William Rudelius
Place of PublicationNorth Ryde
PublisherMcGraw Hill Education
Number of pages18
ISBN (Print)9780074716182
Publication statusPublished - 2007

Cite this