Understanding business-transformation success: a new communication-centric model

Phillip Wing, Elizabeth More

Research output: Contribution to journalArticlepeer-review


Managing organisational change remains a core competence for organisational survival, renewal, development, and competitive advantage. This paper examines a specific type of large-scale organisational change, business transformation (BT), which is viewed as strategic and anticipatory and focused on implementing new or enhanced organisational capabilities-fundamentally information-technology-enabled business processes. BT success here is defined as the effective, and sustainable, implementation of targeted organisational capabilities. This paper aims to enhance understanding of BT by developing a new model of BT success, grounded in the integration of theoretical perspectives from the fields of organisational change, communication, diffusion of innovation, and communication-network analysis.
Original languageEnglish
Pages (from-to)13-31
Number of pages19
JournalAustralian journal of communication
Issue number1
Publication statusPublished - 2005


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