Abstract
Managing organisational change remains a core competence for organisational survival, renewal, development, and competitive advantage. This paper examines a specific type of large-scale organisational change, business transformation (BT), which is viewed as strategic and anticipatory and focused on implementing new or enhanced organisational capabilities-fundamentally information-technology-enabled business processes. BT success here is defined as the effective, and sustainable, implementation of targeted organisational capabilities. This paper aims to enhance understanding of BT by developing a new model of BT success, grounded in the integration of theoretical perspectives from the fields of organisational change, communication, diffusion of innovation, and communication-network analysis.
| Original language | English |
|---|---|
| Pages (from-to) | 13-31 |
| Number of pages | 19 |
| Journal | Australian journal of communication |
| Volume | 32 |
| Issue number | 1 |
| Publication status | Published - 2005 |