Understanding diaspora cultures in the context of globalization

The paper explores in what sense diaspora cultures can be understood in the context of globalization theories by discussing with reference to media production. The paper mainly focuses on how the mediascapes and ethnoscapes (based on Appadurai¿s five dimensional, non-isomorphic paths¿ flow structure) interplay within the globalization framework related to diaspora cultural. It studies the programs (reading) provided to diaspora communities by domestic, global and diaspora media, and points out that most attempts are more surface layers than facilitating the culture identity or adaptation. Some case studies even prove that `diaspora culture¿ is just a new name brand for media industry or culture imperialism. The paper concluded that true diaspora cultures are demanded by contemporary globalized environment, which is learning to `listen to¿ and `speaking to¿ others, rather than `for¿ or `about¿ others.