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Understanding user preferences for interaction styles in conversational recommender system: the predictive role of system qualities, user experience, and traits

Raj Mahmud, Shlomo Berkovsky, Mukesh Prasad, A. Baki Kocaballi

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

Abstract

Conversational Recommender Systems (CRSs) deliver personalised recommendations through multi-turn natural language dialogue and increasingly support both task-oriented and exploratory interactions. Yet, the factors shaping user interaction preferences remain underexplored. In this within-subjects study (N = 139), participants experienced two scripted CRS dialogues, rated their experiences, and indicated the importance of eight system qualities. Logistic regression revealed that preference for the exploratory interaction was predicted by enjoyment, usefulness, novelty, and conversational quality. Unexpectedly, perceived effectiveness was also associated with exploratory preference. Clustering uncovered five latent user profiles with distinct dialogue style preferences. Moderation analyses indicated that age, gender, and control preference significantly influenced these choices. These findings integrate affective, cognitive, and trait-level predictors into CRS user modelling and inform autonomy-sensitive, value-adaptive dialogue design. The proposed predictive and adaptive framework applies broadly to conversational AI systems seeking to align dynamically with evolving user needs.

Original languageEnglish
Title of host publicationOZCHI 2025
Subtitle of host publicationProceedings of the 37th Australian Conference on Human-Computer Interaction (OzCHI '25)
EditorsJoel Fredericks, Soojeong Yoo, Tram Thi Minh Tran, Nadia Pantidi, Thuong Hoang, Marius Hoggenmueller, Glenda Caldwell, Benjamin Tag, Josh Andres, Hilary Davis, Marie Boden, Howe Zhu, Joel Harman, Jessica Rahman
Place of PublicationSydney
PublisherAssociation for Computing Machinery, Inc
Pages68-80
Number of pages13
ISBN (Electronic)9798400720161
DOIs
Publication statusPublished - 28 Nov 2025
Event37th Australian Conference on Human-Computer Interaction, OZCHI 2025 - Sydney, Australia
Duration: 29 Nov 20253 Dec 2025

Publication series

NameOZCHI: Computer-Human Interaction of Australia - Proceedings
PublisherAssociation for Computing Machinery

Conference

Conference37th Australian Conference on Human-Computer Interaction, OZCHI 2025
Country/TerritoryAustralia
CitySydney
Period29/11/253/12/25

Bibliographical note

Copyright the Author(s) 2025. Version archived for private and non-commercial use with the permission of the author/s and according to publisher conditions. For further rights please contact the publisher.

Keywords

  • Conversational AI
  • Conversational Recommender System
  • User Preference Modelling

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