University motivations for expansion: the role of competing institutional logics

Mark Tayar

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution


This paper investigates university expansionary activities and the role of multiple institutional logics. It identifies the institutional logic of corporatisation and a logic related to community benefit as competing rationalities for public university international activities. Export activities in terms of international student recruitment and transnational delivery of courses are found to be justified in revenue terms as well as in terms of academic and social impact. Grounded in empirical findings is evidence of competing institutional logics which are reflected in the justifications for export given by 29 senior international managers at 13 Australian universities. Through semi- structured interviews it emerges that these public universities are simultaneously influenced by corporate motivations and motivations related to academic communities. This research draws from higher education management and international business to contribute to our understanding of pluralistic environments and our understanding of how multiple institutional logics impact patterns of action.
Original languageEnglish
Title of host publicationProceedings of the EAIR 36th Annual Forum in Essen, Germany, 27-30 August 2014
Place of PublicationEssen, Germany
PublisherUniversity of Duisburg-Essen
Number of pages12
Publication statusPublished - 2014
EventThe European Higher Education Society Annual Forum (36th : 2014) - Essen, Germany
Duration: 27 Aug 201430 Aug 2014


ConferenceThe European Higher Education Society Annual Forum (36th : 2014)
CityEssen, Germany


  • internationalisation
  • management
  • marketing
  • governance


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