Unlocking solution provision competence in knowledge-intensive business service firms

Vida Siahtiri, Nima Heirati, Aron O'Cass*

*Corresponding author for this work

Research output: Contribution to journalArticle

Abstract

Business services markets are very competitive and a key challenge for knowledge-intensive business service (KIBS) firms is delivering effective solutions for business customers. As solution providers, KIBS firms need to invest competencies that supports their capacity to solve customers' problems. We examine how KIBS firms address this challenge by investigating how solution-provision competence (SPC), as a firm-level competence, contributes to the delivery of effective solutions, and how and when KIBS firms leverage SPC to transform knowledge gained from various search paths into effective solutions for customers. The results show that distal search enriches knowledge diversity, which helps foster solution-provision competence but only up to a point, after which the relationship turns negative, with distal search showing a diminishing effect on solution-provision competence. In addressing the diminishing returns of distal search to solution-provision competence, we show that higher levels of proximal search and strategic flexibility reverse the diminishing effect of high levels of distal search on solution-provision competence; however, employee collaboration did not help counter the diminishing returns (e.g., marginal benefits). Finally, we demonstrate that solution-provision competence helps KIBS firms offer effective solutions tailored to business customers' specific needs.

Original languageEnglish
Pages (from-to)117-127
Number of pages11
JournalIndustrial Marketing Management
Volume87
Early online date27 Feb 2020
DOIs
Publication statusPublished - May 2020

Keywords

  • Employee collaboration
  • Knowledge search
  • Knowledge-intensive business services
  • Solution competence
  • Strategic flexibility

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