Unlocking the potential of branding in social marketing

Ross Gordon, Nadia Zainuddin, Shaun Powell

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution

Original language	English
Title of host publication	World Social Marketing Conference Toronto 2013
Subtitle of host publication	proceedings book
Place of Publication	Toronto
Publisher	The Conference People Ltd
Pages	92-94
Number of pages	3
ISBN (Print)	9780957683006
Publication status	Published - 2013
Event	World Social Marketing Conference - Toronto, Canada Duration: 21 Apr 2013 → 23 Apr 2013

Conference	World Social Marketing Conference
Country/Territory	Canada
City	Toronto
Period	21/04/13 → 23/04/13

Access to Document

@inproceedings{7aa20b8688254daeb0582aad08ed2007,

title = "Unlocking the potential of branding in social marketing",

author = "Ross Gordon and Nadia Zainuddin and Shaun Powell",

year = "2013",

language = "English",

isbn = "9780957683006",

pages = "92--94",

booktitle = "World Social Marketing Conference Toronto 2013",

publisher = "The Conference People Ltd",

note = "World Social Marketing Conference ; Conference date: 21-04-2013 Through 23-04-2013",

}

TY - GEN

T1 - Unlocking the potential of branding in social marketing

AU - Gordon, Ross

AU - Zainuddin, Nadia

AU - Powell, Shaun

PY - 2013

Y1 - 2013

M3 - Conference proceeding contribution

SN - 9780957683006

SP - 92

EP - 94

BT - World Social Marketing Conference Toronto 2013

PB - The Conference People Ltd

CY - Toronto

T2 - World Social Marketing Conference

Y2 - 21 April 2013 through 23 April 2013

ER -