Skip to main navigation Skip to search Skip to main content

Unpacking brand management superiority: Examining the interplay of brand management capability, brand orientation and formalisation

Wai Jin (Thomas) Lee, Aron O’Cass*, Phyra Sok

*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

49   Link opens in a new tab Citations (Scopus)

Fingerprint

Dive into the research topics of 'Unpacking brand management superiority: Examining the interplay of brand management capability, brand orientation and formalisation'. Together they form a unique fingerprint.
Sort by

Social Sciences

Economics, Econometrics and Finance