Use 'more cheer, less fear' for effective climate communication

Danielle Kent

Use 'more cheer, less fear' for effective climate communication

Danielle Kent

Department of Economics

Research output: Contribution to Newspaper/Magazine/Website › Article

Abstract

- Dire messaging around climate change has not motivated adequate institutional action to combat climate change and may even be counterproductive.
- Motivate institutional climate action by adopting a human-centred approach that reframes and highlights benefits and opportunities.
- Target decision-makers in our key institutions to make the biggest gains in global sustainability.

Original language	English
Specialist publication	UNESCO Inclusive Policy Lab
Publisher	UNESCO
Publication status	Published - 10 Oct 2023

Keywords

inclusive policies
sustainability
behavioural finance

Access to Document

https://en.unesco.org/inclusivepolicylab/analytics/use-more-cheer-less-fear-effective-climate-communication

Cite this

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Use 'more cheer, less fear' for effective climate communication

Abstract

Keywords

Access to Document

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