Using crowdsourcing tools for implementing open strategy: A case study in education

Alireza Amrollahi, Amir Hossein Ghapanchi, Amir Talaei-Khoei

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

15 Citations (Scopus)


Following critiques on the conventional methods of strategic planning, and the stream of research on the effect of more participation on the success of strategy process, the new concept of open strategy has been introduced to the literature. Based on the notion of open innovation, this new concept covers two principles of inclusiveness and transparency. The current study introduces an in-progress case study of using the crowdsourcing model to implement the open strategy concept in an Australian university. We use the principles of Design Science Research Methodology (DSRM) for open strategic planning by using the crowdsourcing model and evaluate the method by comparing the quality of resultant plan in delivering its objective. This study explains our approach and a conceptual design for the proposed method as well as our plan for conducting future phases of the research. The introduced process can be used in similar practices of open strategic planning.

Original languageEnglish
Title of host publicationAMCIS 2014
Subtitle of host publicationProceedings of the 20th Americas Conference on Information Systems
Place of PublicationSavannah, GA
PublisherAssociation for Information Systems
Number of pages7
ISBN (Print)9780692253205
Publication statusPublished - 2014
Externally publishedYes
Event20th Americas Conference on Information Systems, AMCIS 2014 - Savannah, GA, United States
Duration: 7 Aug 20149 Aug 2014


Conference20th Americas Conference on Information Systems, AMCIS 2014
Country/TerritoryUnited States
CitySavannah, GA


  • Crowdsourcing
  • Education
  • Open strategy
  • Strategic planning


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