Using narrative event sequence analysis to understand the development of business relations

Yimin Huang, Ian F. Wilkinson

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review


We argue that the development of Event-Based Process Models can be used to further understand the way business relations develop over time in a particular context. These types of models, based on Critical Realism, Analytical Sociology and Historical Sociology, explain behaviour in terms of the sequences of events taking place over time and the causal mechanisms and processes producing them. We describe and illustrate the use of Narrative Event Sequence Analysis (NESA) to identify key events and mechanisms in case studies of relationship development, which can help develop and test Event Based Models, and compare it to two other methods – Temporal Qualitative Case Analysis (TQCA) and Event-Based Network Process Analysis (eNPA).
Original languageEnglish
Title of host publicationIMP 2015
Subtitle of host publicationproceedings of the 31st annual IMP conference
Place of PublicationKolding, Denmark
PublisherIndustrial and Marketing Purchase Group
Number of pages14
Publication statusPublished - 2015
EventIndustrial and Marketing Purchase Group Conference (31st : 2015) - Kolding, Denmark
Duration: 25 Aug 201529 Aug 2015


ConferenceIndustrial and Marketing Purchase Group Conference (31st : 2015)
CityKolding, Denmark


  • development of business relations
  • event-based models
  • social mechanisms
  • processes
  • analytical sociology
  • Ethno


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