Utilitarian and Hedonic Value across Fulfilment-product Categories of Internet Shopping

Julie Francis, Lesley White

Research output: Contribution to conferenceAbstract

Original languageEnglish
Pages1-1
Number of pages1
Publication statusPublished - 2003
EventAmerican Marketing Association Servsig Services Research Conference - Reims France, France
Duration: 12 Jun 200314 Jun 2003

Conference

ConferenceAmerican Marketing Association Servsig Services Research Conference
CountryFrance
CityReims France
Period12/06/0314/06/03

Cite this

Francis, J., & White, L. (2003). Utilitarian and Hedonic Value across Fulfilment-product Categories of Internet Shopping. 1-1. Abstract from American Marketing Association Servsig Services Research Conference, Reims France, France.