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Vaccine misinformation detection in X using cooperative multimodal framework

Usman Naseem, Adam G. Dunn, Matloob Khushi, Jinman Kim

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

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Abstract

Identifying social media posts that spread vaccine misinformation can inform emerging public health risks and aid in designing effective communication interventions. Existing studies, while promising, often rely on single user posts, potentially leading to flawed conclusions. This highlights the necessity to model users' historical posts for a comprehensive understanding of their stance towards vaccines. However, users' historical posts may contain a diverse range of content that adds noise and leads to low performance. To address this gap, in this study, we present VaxMine, a cooperative multi-agent reinforcement learning method that automatically selects relevant textual and visual content from a user's posts, reducing noise. To evaluate the performance of the proposed method, we create and release a new dataset of 2,072 users with historical posts due to the unavailability of publicly available datasets. The experimental results show that our approach outperforms state-of-the-art methods with an F1-Score of 0.94 (an absolute increase of 13%), demonstrating that extracting relevant content from users' historical posts and understanding both modalities are essential to detecting anti-vaccine users on social media. We further analyze the robustness and generalizability of VaxMine, showing that extracting relevant textual and visual content from a user's posts improves performance. We conclude with a discussion of the practical implications of our study by explaining how computational methods used in surveillance can benefit from our work, with flow-on effects on the design of health communication interventions to counter vaccine misinformation on social media.
Original languageEnglish
Title of host publicationMM '24
Subtitle of host publicationproceedings of the 32nd ACM International Conference on Multimedia
Place of PublicationNew York
PublisherAssociation for Computing Machinery
Pages4034-4042
Number of pages9
ISBN (Electronic)9798400706868
DOIs
Publication statusPublished - 2024
EventACM International Conference on Multimedia (32nd : 2024) - Melbourne, Australia
Duration: 28 Oct 20241 Nov 2024
Conference number: 32nd

Conference

ConferenceACM International Conference on Multimedia (32nd : 2024)
Abbreviated titleMM '24
Country/TerritoryAustralia
CityMelbourne
Period28/10/241/11/24

Bibliographical note

Copyright the Author(s) 2024. Version archived for private and non-commercial use with the permission of the author/s and according to publisher conditions. For further rights please contact the publisher.

Keywords

  • Vaccine Misinformation
  • Multimodal Posts
  • Cooperative Learning

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