Value Based Marketing: A New Perspective

David Walters, Michael Halliday

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	145-163
Number of pages	19
Journal	Allied Academies, Academy of Marketing Studies
Volume	5
Issue number	2
Publication status	Published - 2001

Cite this

@article{52b6c45b46d344b487ba381940d97263,

title = "Value Based Marketing: A New Perspective",

author = "David Walters and Michael Halliday",

year = "2001",

language = "English",

volume = "5",

pages = "145--163",

journal = "Allied Academies, Academy of Marketing Studies",

issn = "1095-6298",

publisher = "Allied Academies",

number = "2",

}