Value co-creation in healthcare through positive deviance

Cole Anthony Zanetti*, Natalie Taylor

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

14 Citations (Scopus)


Purpose To explore how converging fields of co-creation and positive deviance may increase value in healthcare. Methods Informed by research in positive deviance, patient engagement, value co-creation, and quality improvement, we propose a positive deviance approach to co-creation of health. Results Co-creation has shown to improve health outcomes with regard to multiple health conditions. Positive deviance has also shown to improve outcomes in multiple healthcare and patient community environments. Conclusion A positive deviance co-creation framework may aid in achieving improved outcomes for patients, care teams and their respective healthcare organizations.

Original languageEnglish
Pages (from-to)277-281
Number of pages5
Issue number4
Publication statusPublished - 1 Dec 2016


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