Valuing customers and loyalty: The rhetoric of customer focus versus the reality of alienation and exclusion of (Devalued) customers

Gordon Boyce*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

38 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Valuing customers and loyalty: The rhetoric of customer focus versus the reality of alienation and exclusion of (Devalued) customers'. Together they form a unique fingerprint.

Business & Economics

Social Sciences