Virale Informationsverbreitung

Translated title of the contribution: Viral diffusion of information

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageGerman
Title of host publicationMarketing
Subtitle of host publicationTheorie und Praxis
EditorsElisabeth Fröhlich, Sascha Lord, Kristina Steinbiß, Torsten Weber
Place of PublicationKonstanz
PublisherUVK Verlagsgesellschaft mbH
Pages170-171
Number of pages2
ISBN (Print)9783825249908
Publication statusPublished - 2018

Cite this

Groeger, L. (2018). Virale Informationsverbreitung. In E. Fröhlich, S. Lord, K. Steinbiß, & T. Weber (Eds.), Marketing: Theorie und Praxis (pp. 170-171). Konstanz: UVK Verlagsgesellschaft mbH.