Virale Informationsverbreitung

Translated title of the contribution: Viral diffusion of information

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Translated title of the contributionViral diffusion of information
Original languageGerman
Title of host publicationMarketing
Subtitle of host publicationTheorie und Praxis
EditorsElisabeth Fröhlich, Sascha Lord, Kristina Steinbiß, Torsten Weber
Place of PublicationKonstanz
PublisherUVK Verlagsgesellschaft mbH
Number of pages2
ISBN (Print)9783825249908
Publication statusPublished - 2018

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