Virale Informationsverbreitung

Translated title of the contribution: Viral diffusion of information

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Translated title of the contribution	Viral diffusion of information
Original language	German
Title of host publication	Marketing
Subtitle of host publication	Theorie und Praxis
Editors	Elisabeth Fröhlich, Sascha Lord, Kristina Steinbiß, Torsten Weber
Place of Publication	Konstanz
Publisher	UVK Verlagsgesellschaft mbH
Pages	170-171
Number of pages	2
ISBN (Print)	9783825249908
Publication status	Published - 2018

Cite this

@inbook{14d1bbf9491040b39cebd506a95ac57a,

title = "Virale Informationsverbreitung",

author = "Lars Groeger",

year = "2018",

language = "German",

isbn = "9783825249908",

pages = "170--171",

editor = "Elisabeth Fr{\"o}hlich and Lord, {Sascha } and Kristina Steinbi{\ss} and Weber, {Torsten }",

booktitle = "Marketing",

publisher = "UVK Verlagsgesellschaft mbH",

address = "Germany",

}