Visual Creativity in Advertising

A Functional Typology

John Rossiter, Tobias Langner, Lawrence Ang

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationANZMAC Adelaide 2003 Conference Proceedings
Editors Kennedy R
Place of PublicationAdelaide
PublisherANZMAC
Pages105-113
Number of pages9
ISBN (Print)0868039837
Publication statusPublished - 2003
EventAustralian & New Zealand Marketing Academy 2003 Conference - Adelaide
Duration: 1 Dec 20033 Dec 2003

Conference

ConferenceAustralian & New Zealand Marketing Academy 2003 Conference
CityAdelaide
Period1/12/033/12/03

Cite this

Rossiter, J., Langner, T., & Ang, L. (2003). Visual Creativity in Advertising: A Functional Typology. In Kennedy R (Ed.), ANZMAC Adelaide 2003 Conference Proceedings (pp. 105-113). Adelaide: ANZMAC.