Visual Creativity in Advertising: A Functional Typology

John Rossiter, Tobias Langner, Lawrence Ang

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Original language	English
Title of host publication	ANZMAC Adelaide 2003 Conference Proceedings
Editors	Kennedy R
Place of Publication	Adelaide
Publisher	ANZMAC
Pages	105-113
Number of pages	9
ISBN (Print)	0868039837
Publication status	Published - 2003
Event	Australian & New Zealand Marketing Academy 2003 Conference - Adelaide Duration: 1 Dec 2003 → 3 Dec 2003

Conference	Australian & New Zealand Marketing Academy 2003 Conference
City	Adelaide
Period	1/12/03 → 3/12/03

Cite this

@inproceedings{efb8f21ef31a44daa9d023a8632508e5,

title = "Visual Creativity in Advertising: A Functional Typology",

author = "John Rossiter and Tobias Langner and Lawrence Ang",

year = "2003",

language = "English",

isbn = "0868039837",

pages = "105--113",

editor = "{Kennedy R}",

booktitle = "ANZMAC Adelaide 2003 Conference Proceedings",

publisher = "ANZMAC",

note = "Australian & New Zealand Marketing Academy 2003 Conference ; Conference date: 01-12-2003 Through 03-12-2003",

}

TY - GEN

T1 - Visual Creativity in Advertising

T2 - Australian & New Zealand Marketing Academy 2003 Conference

AU - Rossiter, John

AU - Langner, Tobias

AU - Ang, Lawrence

PY - 2003

Y1 - 2003

M3 - Conference proceeding contribution

SN - 0868039837

SP - 105

EP - 113

BT - ANZMAC Adelaide 2003 Conference Proceedings

A2 - Kennedy R, null

PB - ANZMAC

CY - Adelaide

Y2 - 1 December 2003 through 3 December 2003

ER -