Visual-verbal communication on online newspaper home pages

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    118 Citations (Scopus)


    This article is a study of visual, verbal and visual-verbal communication on the home pages of three English-language online newspapers from different national cultures. Important similarities in the visual-verbal structure of news stories and home pages between the three newspapers are identified. Each newspaper demonstrates a similar tendency towards atomization of news texts with which readers interact over short time scales, and a tendency towards greater consistency in the visual-verbal design of news across longer timescales. A genre-specific visual grammar for online newspaper home pages is emerging in response to the demands of the new medium and historical and social trends in news reporting.
    Original languageEnglish
    Pages (from-to)19-53
    Number of pages35
    JournalVisual Communication
    Issue number1
    Publication statusPublished - 2007


    • critical discourse analysis
    • genre
    • home pages
    • ideology
    • media discourse
    • multimodaldiscourse
    • newsbites
    • online newspapers
    • semiotics
    • systemic functional linguistics


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