Webethnogaphy: a typology of online contexts and consequent research implications

Daniel D. Prior; Lucy M. Miller

Webethnogaphy: a typology of online contexts and consequent research implications

Daniel D. Prior, Lucy M. Miller

Department of Management

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Abstract

This paper presents a typology of online contexts for illustrating situational factors that are likely to impact webethnographic research. The paper makes distinctions between the online and offline scopes of cultural groupings as a primary determinant of data gathering technique. Other issues that are relevant from a webethnography perspective include the richness of available data, site functionality and the likelihood of accurate online representations by site users. This approach differs from currently accepted approaches to categorising websites since site functionality or site content does not form the primary basis of differentiation.

Original language	English
Title of host publication	ANZMAC 2010
Subtitle of host publication	proceedings : doing more with less
Editors	Ballantine Paul, Jörg Finsterwalder
Place of Publication	Christchurch, New Zealand
Publisher	University of Canterbury
Number of pages	8
ISBN (Print)	9780473178208
Publication status	Published - 2010
Event	Australian and New Zealand Marketing Academy Conference (2010) - Christchurch, New Zealand Duration: 29 Nov 2010 → 1 Dec 2010

Conference

Conference	Australian and New Zealand Marketing Academy Conference (2010)
City	Christchurch, New Zealand
Period	29/11/10 → 1/12/10

Access to Document

http://anzmac2010.org/proceedings/pdf/anzmac10Final00133.pdf

Cite this

@inproceedings{a37a50eb313d4c02b1570467555943c8,

title = "Webethnogaphy: a typology of online contexts and consequent research implications",

abstract = "This paper presents a typology of online contexts for illustrating situational factors that are likely to impact webethnographic research. The paper makes distinctions between the online and offline scopes of cultural groupings as a primary determinant of data gathering technique. Other issues that are relevant from a webethnography perspective include the richness of available data, site functionality and the likelihood of accurate online representations by site users. This approach differs from currently accepted approaches to categorising websites since site functionality or site content does not form the primary basis of differentiation.",

author = "Prior, {Daniel D.} and Miller, {Lucy M.}",

year = "2010",

language = "English",

isbn = "9780473178208",

editor = "{Ballantine Paul} and J{\"o}rg Finsterwalder",

booktitle = "ANZMAC 2010",

publisher = "University of Canterbury",

note = "Australian and New Zealand Marketing Academy Conference (2010) ; Conference date: 29-11-2010 Through 01-12-2010",

}

Prior, DD & Miller, LM 2010, Webethnogaphy: a typology of online contexts and consequent research implications. in Ballantine Paul & J Finsterwalder (eds), ANZMAC 2010: proceedings : doing more with less. University of Canterbury, Christchurch, New Zealand, Australian and New Zealand Marketing Academy Conference (2010), Christchurch, New Zealand, 29/11/10. <http://anzmac2010.org/proceedings/pdf/anzmac10Final00133.pdf>

Webethnogaphy: a typology of online contexts and consequent research implications. / Prior, Daniel D.; Miller, Lucy M.
ANZMAC 2010: proceedings : doing more with less. ed. / Ballantine Paul; Jörg Finsterwalder. Christchurch, New Zealand: University of Canterbury, 2010.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

TY - GEN

T1 - Webethnogaphy

T2 - Australian and New Zealand Marketing Academy Conference (2010)

AU - Prior, Daniel D.

AU - Miller, Lucy M.

PY - 2010

Y1 - 2010

N2 - This paper presents a typology of online contexts for illustrating situational factors that are likely to impact webethnographic research. The paper makes distinctions between the online and offline scopes of cultural groupings as a primary determinant of data gathering technique. Other issues that are relevant from a webethnography perspective include the richness of available data, site functionality and the likelihood of accurate online representations by site users. This approach differs from currently accepted approaches to categorising websites since site functionality or site content does not form the primary basis of differentiation.

AB - This paper presents a typology of online contexts for illustrating situational factors that are likely to impact webethnographic research. The paper makes distinctions between the online and offline scopes of cultural groupings as a primary determinant of data gathering technique. Other issues that are relevant from a webethnography perspective include the richness of available data, site functionality and the likelihood of accurate online representations by site users. This approach differs from currently accepted approaches to categorising websites since site functionality or site content does not form the primary basis of differentiation.

M3 - Conference proceeding contribution

SN - 9780473178208

BT - ANZMAC 2010

A2 - Ballantine Paul, null

A2 - Finsterwalder, Jörg

PB - University of Canterbury

CY - Christchurch, New Zealand

Y2 - 29 November 2010 through 1 December 2010

ER -

Webethnogaphy: a typology of online contexts and consequent research implications

Abstract

Conference

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Cite this